Dating site experiment

Still, not everyone thought it was as innocent as A/B testing.One person tweeted he was deleting his Ok Cupid account.However when it comes to long-term romantic partnership it may actually be riskier to ignore the powerful signal of scent than to rely on it.

Also known as olfaction, it is our physical capacity for detecting and perceiving the molecules around us.Surrender yourself to a poignant experience of body odor.A: The olfactory apparatus is a nontrivial source of information and the extent of its impact on our social lives is currently unknown. These come together at the glomerulus, a structure which transmits signals to the olfactory bulb, a part of the brain directly above the nasal cavity and below the frontal lobe.From here, the signals are fed into the limbic system, where emotion and memory are processed, before finally passing into the language-processing frontal cortex.

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